e.l.f. Power Grip Primer with 4% Niacinamide, Gel-Based Hydrating Face Primer

Your skin's future looks bright - your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.

The Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear, while niacinamide helps smooth and brighten the look of dullness. This primer is ideal for all skin tones and goes on completely clear, creating a dewy, glowing finish.

To use, apply the primer evenly to the face before makeup using your fingertips to pat it into the skin. The warmth of your fingers will help the product melt into the skin for even application. Allow 30 seconds to set before applying makeup.

All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't, all at good-for-you prices. They are 100% cruelty-free and vegan. Because kindness is chic, all e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban, and are Proud to be Leaping Bunny Certified.

In summary, the Power Grip Primer is a makeup primer that not only helps grip your makeup for long-lasting wear, but also infuses your skin with the benefits of niacinamide to help even out skin tone and brighten the complexion. The gel-based formula creates a dewy, glowing finish that is ideal for all skin tones. And as with all e.l.f. products, it is made with skin-loving ingredients, is cruelty-free and vegan.

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