Milk Makeup Hydro Grip Primer - Hydrates & Grips Makeup for Up to 12 Hours - All Skin Types

Milk Makeup's award-winning Hydro Grip Primer is a hydrating face primer infused with hyaluronic acid that grips makeup for up to 12 hours and prevents makeup meltdown and caking. This gel-based primer is 94% natural, vegan, cruelty-free, and free from parabens, silicone, oil, fragrance, and gluten.

Formulated with a blend of skin-nourishing ingredients, the Hydro Grip Primer features blue agave extract to lock in makeup, hyaluronic acid and hemp seed extract to boost hydration, and niacinamide and aloe water to provide additional moisture for a fresh, dewy glow. After 12 hours of use, 100% of users reported that their makeup lasted longer and their skin had a healthy-looking glow and felt more hydrated.

To use, simply pump one to two shots of the primer onto the back of your hand, then blend a thin layer onto clean skin before applying your makeup. Allow the formula to set for one minute to activate the grip, then layer your foundation and other cosmetics on top for an all-day hold. Alternatively, you can wear the primer alone for a glassy, hydrated, and fresh-faced look.

Milk Makeup is committed to creating high-quality, innovative beauty products that are powered by good ingredients. The brand's philosophy is that beauty is not about how you create your look, but rather what you do in it that truly matters.

In addition to the Hydro Grip Primer, Milk Makeup offers a range of other primer options, including the Hydro Grip Eye Primer, Pore Eclipse Primer, Pore Eclipse Blur Stick, and Cloud Glow Primer, each with its own unique benefits and formulation. Explore the full collection to find the perfect primer for your individual skin needs and makeup preferences.

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